LUMÉA Brand Identity
LUMÉA is a premium comprehensive skincare brand whose philosophy is built on tenderness, natural beauty, and daily self-care rituals. The primary goal of this project was to create a visual identity that seamlessly conveys elegance, purity, and the high-end status of the product without overloading the design with unnecessary details.
The Visual Concept
At the core of the logo is a refined, minimalist illustration of two roses, executed in a continuous line-art technique. This delicate graphic element symbolizes the natural ingredients of the cosmetics, blooming, and feminine beauty. For the typography, an elegant typeface with thin, graceful lines was chosen to ensure perfect legibility across all mediums — from large luxury gift boxes to miniature serum dropper bottles.
Color Palette & Materials
The brand identity is built on a sophisticated combination of powder pink, crisp white, and matte gold accents. This specific palette evokes immediate associations with premium care, freshness, and tranquility. The packaging incorporates gold foil stamping, soft-touch matte finishes, and silk textures, ensuring that every interaction with the brand is a delightful tactile experience.
Project Deliverables:
• Logo Design & Typography
• Brand Identity & Color Palette
• Premium Packaging Design (Boxes, Tubes, Droppers)
• Print Stationery (Business Cards, Thank You Cards)
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